Halloween’s not just for kids and candy companies – it’s a great chance for any business to get creative and have fun with their brand. Here are a few tricks (and treats) to make your content stand out:
Hook ’em Good
You know that feeling when a scary movie starts and you’re instantly glued to the screen? That’s what you want with your intro. Hit them with something unexpected – maybe a weird stat or a spooky “what if” scenario. Just make sure it’s relevant to what you’re actually talking about!
Example for a Medspa: “What if you could reverse the effects of time faster than a vampire? Our new anti-aging treatment might just be your fountain of youth!”
Tell a Story
People love a good story, especially around Halloween. Could you weave your message into a little tale? Maybe about a customer who faced a terrifying problem before finding your amazing solution? Get creative, but keep it tied to your work.
Example for an HVAC company: “The Johnson family was shivering through a cold October night when their furnace became a ghost. But our 24/7 emergency service brought their home back to life faster than you can say ‘Beetlejuice’ three times!”
Stir Up Emotions
Halloween’s all about feelings – excitement, nostalgia, even a little spine-tingling fear. Tap into those emotions in your writing, but don’t go overboard. You still want to sound like you.
Example for a wellness clinic: “Feeling like a zombie lately? Our energy-boosting vitamin infusion will have you feeling more alive than ever – no mad scientist required!”
Add Visual Magic
A wall of text is scarier than any haunted house. Break things up with some fun, Halloween-y visuals. Infographics, videos, even just some themed headers can make a big difference.
Example for a home service company: Create an infographic of a haunted house, with each room highlighting a different service you offer – “Exorcise” those plumbing demons, “resurrect” that dying furnace, “vanquish” the dust monsters in your air ducts.
Try out these ideas and watch your audience stick around instead of disappearing like ghosts. Happy haunting!
