Imagine being able to show your ad to users across 2 million websites, videos, and applications at any given moment. Thanks to the Google Display Network (GDN), this is a reality via Google Display Ads, and it’s a dream come true for many business owners and brands.
Now, let’s think about Display Ads from a consumer perspective. There’s a high chance that you’ve already encountered a display ad, and you’ve maybe even fallen victim to them a time or two. If you’ve searched for a particular item in the past, Google takes this data to serve you future ads, luring you in to make those few clicks to ultimately result in a purchase. In fact, consumers see an average of 63 display ads per day!