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Digital Insights

Browse our collection of real digital marketing tips and insights, curated to help businesses grow.

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Holiday Social Media Etiquette

We are in the full swing of the holidays, meaning that your company’s social media is as well! As you know, what...

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Social Media, the Election, and What We Learned

It is no secret the scale of impact that social media has on influencing public opinion. The internet is a black hole of information and social media platforms are its most successful peddlers. Social media as a tool for political outreach was first successfully developed on a large scale in 2008 by the Obama campaign. President Obama’s second run for president introduced a social media movement that effectively raised money, fought opponents, and mobilized voters locally and nationally. The movement was so successful that it is considered a...

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EMSC Goes to Google

On October 11-12, the EMSC team was able to go to the Google office in the West Loop of Chicago for an AdWords Bootcamp. Our team spent two days learning about new techniques in AdWords, best practices for our clients, mobile solutions, and much more. At EMSC, we are always looking to continue our education about digital marketing as a whole, and especially with tools that our clients continually use. Although our company is a Google Premier Partner, meaning that we are in the top 3% of all...

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5 Cardinal Rules of Social Media Marketing

Using Social Media for Marketing Social media is one of the absolute best online tools available to marketers today. Each platform has its own affordances and best practices as far as marketing goes, but all of them have some basic rules that marketers should follow. Content on social media should be… Visual Regardless of what platform you’re posting to, odds are you can include visuals. Rarely would I ever post ANYTHING without some sort of visual element. I don’t just mean pictures, either. Get creative with it… don’t...

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EMSC at Envision Unlimited

Recently, our team had the opportunity to speak with the amazing staff and volunteers at Envision Unlimited about digital marketing and how to utilize different aspects of social media to get their message out. We will be working with their team to streamline their social accounts, help with email marketing, and much more! What is Envision Unlimited? For those that do not know, Envision Unlimited is an organization in Chicago that aims to provide persons with disabilities or other special needs services that promote choice, independence, and community...

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How Can Pokémon Go Benefit Your Business?

July 6, 2016 marks the launch of the biggest mobile game in history: Pokémon Go. The mobile app now has more active users than Twitter spending more time playing than time spent on Facebook. It is hard to walk around the city of Chicago without seeing at least 5 active Pokémon players. It is fair to say that the Pokémon Go phenomenon is sweeping across the country. But game players may not be the only ones getting on the action - business owners are finding ways to benefit...

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Premier Google Partners Chicago

EM Search Consulting is pleased to announce that we have been named a Google Premier Partner. This distinction is awarded to a very small percentage of digital marketing companies in the United States (less than 40 by our last count) and is directly connected to the quality of the ads we run for our clients. The digital version of the partner badge isn't yet availible but will be in the next few weeks. Thank you to all of our loyal clients for helping us achieve this.

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What Is Your SEO Company Doing For You?

During my conversations with small business owners, I am often surprised with how often they are unaware of the work being done on their behalf by their SEO companies. A vast majority of business owners understand the importance of having their website rank well for relevant search terms in their industry, but very few of them are able to tell me exactly what work is being done in order to accomplish this. “I’ve got people working on that” is a common claim. But when pressed to explain what...

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Using RLSAs Intelligently

Remarketing Remarketing is a powerful tool that has come a long way. It allows us as businesses to capture some of the most valuable eyes browsing the web—those who have already viewed our sites and products. Early remarketing was known to have its flaws, but luckily the technology at Google AdWords has improved over the years. Google introduced RLSAs, or Remarketing Lists for Search Ads so that businesses could more intelligently target their remarketing efforts. RLSAs allow us to segment our audiences and customize our remarketing solutions for...

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