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Digital Insights

Browse our collection of real digital marketing tips and insights, curated to help businesses grow.

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4 Reasons Why You Need to Do SEO Right Now

 Put quite simply:  SEO works. This is a very point blank reason but it's entirely true. As of right now, Google processes roughly three and a half billion (that’s billion, with a ‘B’) searches each and every day.  With those kinds of numbers, it’s tough to argue against that ranking in Google's search results offers a valuable opportunity to get you more visitors to your website. This is very important because an increase in traffic means an increase in opportunities for you to convert visitors into new sales...

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New Google Search Algorithm Update

Recently, Google updated their ranking algorithm that will have an impact on your pages’ ad rankings. As your digital marketing company in Chicago, EM Search Consulting is working to update our clients’ sites to ensure performance is maximized. What are the Biggest Changes? Google is now factoring mobile page speed and landing page performance into consideration when determining your page’s quality score. While Google has always used site speed as part of its ranking algorithm, in the past it was only focused on desktop searches. Now, page speed...

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Marketing Mistakes to Avoid

With the exponential growth of digital marketing, it can be difficult to determine the dos and don’ts necessary to create the best...

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Online Reviews: Get on Board

With the rise of native advertising, suspicious social media content, and more phone and email scams than we can count, consumers are...

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Directory Listing Scams

Proper SEO management will include directory listings, which is essentially listing your company on different sites throughout the Internet and making sure...

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Social Media Marketing: What’s the Big Deal?

There are one million new active users on social media every day. In 2017 alone, there were 2.80 billion social media users...

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The Importance of Call Tracking For Your Business

The Importance of Call Tracking For Your Business Online activity tracking is a staple for marketers and business owners in our current...

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Elements to Improve Landing Page Performance

Your landing page should be focused on the intent of the ad your visitors click on to view more information. The style...

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Lesser-Known Search Rank Factors

The Information Age, otherwise known as the Digital Age, has ushered in a new approach to marketing. Today, digital marketing has a...

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