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Pay Per Click Advertising

Pay per click advertising is one of the most effective ways in generating immediate results. EMSC is a Google Premier Partner and is ranked in the top 3% of all certified ad agencies in the United States for paid advertising management.

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Overview

Pay Per Click Advertising

“Just Google It” has become the common solution to life’s unanswered questions. Whether you are searching for a “dentist near me,” “new Chevy Malibu,” or “how to get rid of varicose veins,” search engines provide you with answers at your fingertips.

Whether you realize it or not, if you’ve used a search engine, you’ve seen a pay-per-click ad. PPC is a form of digital advertising that allows an advertiser to pay each time their ad is clicked from the search engine results page. PPC gives businesses the opportunity to bid for ad space in the top positions on search engines like Google or Bing. PPC is a great way to buy visits to your website and get leads fast, rather than waiting for organic results.

When someone searches for “dentist near me” your local dental practice has the opportunity to bid for a first position through PPC.

Why PPC?

PPC delivers fast, tailored, and measurable results. Pay-per-click campaigns can be launched quickly and bring in qualified leads from your target audience. Your PPC strategy can be tailored to your business’ specific location and target demographic. It also takes into consideration the device, income level and other key characteristics of your target audience. For example, small businesses and corporations are able to advertise either locally or globally depending on their business objectives. With paid advertising, you pay to deliver your unique sales message to those who are actively searching for your services or product.

Test, Measure and Grow

PPC management is a great choice for digital marketing because you can test different keywords in a low-risk manner. However, for newcomers without the proper experience, PPC management could be relatively expensive. At EM Search Consulting, we aim for the perfect combination of keywords, targeted ads, and bid strategy to achieve the lowest-possible lead price. PPC campaigns are all measurable, accountable, and flexible with insights available around the clock. From the impressions your ads receive, to the clicks you will get, to the visitors and conversions onto your site – everything is measurable. Our team at EMSC has the expertise to recognize opportunities and capitalize on them to help your business thrive.

How Can EM Search Consulting Make A Difference?

Our team can help set up your campaign properly, make suggestions based on your opportunities, and optimize for the most conversions. We tailor campaigns to custom-fit your business goals because there’s no such thing as a one-size-fits-all approach to digital marketing. With the proper digital strategy, including PPC management, your business will escalate to the next level. Contact us today to learn more.

Successful PPC Campaigns Require Constant Attention

The EMSC Strategy for a successful campaign

01

Find The Perfect Keywords

PPC allows you to test different keywords with low risk so you can find those that work best for you campaign.

02

Targeted Ads

PPC marketing lets you target your ads to your most ideal customers

03

Everything Is Measurable

PPC campaigns are all measurable, accountable, and flexible with insights available around the clock.

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