Google owns the world’s largest online display network, with display campaigns reaching 80% of global internet users. Those users that are exposed to display ads are, on average, 155% more likely to search for brand specific terms.
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Overview
Don’t let your hard-earned ad traffic go to waste! The first page users see after clicking an ad plays a pivotal role in convincing them your product or service is worth their time and attention — make it count with landing pages.
Encourage users to convert by sending them to custom landing pages. A landing page is where a visitor “lands” after they have clicked on an ad, and 74% of landing pages optimized for conversions help increase sales and lower your cost-per-lead.
as opposed to your homepage is highly recommended for any ad campaign. Each is created with custom content, a clear call-to-action, and no external links that may distract users. The only action users can take on the page converts them into a lead.
EMSC has created and monitors over 200 live landing pages for clients in a variety of industries, and we have seen many cases of improvements once these landing pages are implemented. One of our client’s Google Ads campaign experienced an 85.64% change in conversions after we swapped the ads’ destination from their website to a landing page. All landing pages are designed and marketed with a focus on generating quality leads for our clients.
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more clicks into paying customers.
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